The most trusted form of advertising in the UK is personal recommendation - Find out how you can get
You start from the bottom and get it embedded in cultural aspects, memory and recognition. For a brand to truly be successful you need the masses to spread the message for you. You need to infiltrate groups and the influences within them groups These are the people that spread messages and that people listen to. You need them signing praise about your brand, product or service. First, in many cases, it starts with the experience, the experience that the consumer will receive