Target marketing and positioning for beginners
Not one size fits all. It is important to understand the market you are targeting. I see this a lot with new campaigns, new marketers, businesses or brands. Targeting the wrongs eyes, at the wrong time, in the wrong place. The saying goes Lamborghini isn't advertising on prime-time TV - ask yourself the question - why do you think this is? If you talk to everyone, you talk to know one. It's a very noisy and busy world out there. Humans are social and creative beings. Not one