DIGITAL MARKETING BOURNEMOUTH
Case Study: Transforming Roberts Lettings' Digital Presence with Big Influence Media
Introduction
Roberts Property, a leading sales, lettings, and block management agency operating in Bournemouth, Poole, and Christchurch, sought to enhance its digital footprint and engage with a broader audience. Recognising the importance of digital marketing, Roberts Lettings appointed Big Influence Media to grow their online presence and campaigns.
Client's Objective
Andrew at Roberts approached us initially and the primary objective was to amplify Roberts Lettings' social media presence, expand their following, and elevate brand awareness, particularly within the student market. Additionally, the agency aimed to attract new landlords in Bournemouth, Christchurch, and Poole for property management services, highlighting their strong reputation and building on this digitally.
Strategising for Success
To overcome the identified challenges, we formulated an extensive content and social media marketing strategy, emphasising various content types such as high-quality blogs, information about the housing market, engaging infographics, motivational content, property listings, and captivating photography. Additionally, we integrated an approach that showcased properties available to the student market and communities in Bournemouth, Poole, and Christchurch. The goal was to create shareable, informative content providing valuable insights into the housing market and engagement within the target audience.
The Ask:
Andrew from Roberts Lettings and Property sought the services of a Bournemouth-based digital marketing agency to enhance their company's social media marketing, focusing particularly on Facebook, Instagram, and LinkedIn marketing strategies.
Client's Reservations:
Recognising the initial hesitation towards utilising social media for property letting, we addressed these concerns by emphasising an innovative and compelling content strategy. Our approach aimed to transform the perception of housing market content, making it engaging and attractive to the audience.
Tactics:
To address these concerns, Big Influence Media implemented an organic reach campaign with a strong emphasis on copywriting and targeted content strategies. The agency provided end-to-end management, guiding Roberts Lettings through every step of the process.
Content Marketing and Social Media Strategy
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High-quality blogs and information about the housing market.
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Graphic-based content, including infographics, motivational and reputation-based content, house listings, and rental listings.
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Team and property photography showcasing Bournemouth, Poole, and Christchurch.
Content Strategy
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Social Media Management Overview
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Leveraged expertise in the property industry to maintain an active presence on Facebook, Instagram, and LinkedIn, engaging audiences and boosting brand visibility.
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Worked directly with the Roberts team, ensuring a steady flow of compelling content.
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Content Strategy Highlights
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Curated content covered industry insights, captivating graphics, industry trends, refurbishment advice, curb appeal tactics, and unique insights into the property sector.
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Emphasised shareable, valuable posts aimed at educating and engaging the audience.
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Engagement and Amplification
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Prioritised interactive engagement with prompt responses to comments and messages, building a trusted community.
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Strategically shared content across industry networks, groups, and forums, amplifying its impact and reach.
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Performance Analysis and Refinement
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Regularly monitored key metrics, gaining valuable insights for refining the content strategy.
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Ensured enhanced audience engagement and resonance through strategic adjustments based on insights.
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Strategic Call to Actions (CTAs)
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Incorporated purposeful prompts in every content piece, encouraging users to engage with posts, share content, or head over to Roberts website.
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Aimed at driving meaningful interactions and conversions effectively.
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Platforms Used
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Facebook
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Instagram
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LinkedIn
Results:
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Within six months, Roberts Lettings witnessed a remarkable transformation in their online presence:
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Page likes increased by 334%, reaching 1,100.
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Achieved an average monthly organic reach of 12,000.
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Generated new property management opportunities.
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Recorded the busiest month on record for student lettings.
Consistent Results:
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Through a series of recruitment marketing content, Big Influence Media achieved consistent organic reach results. The agency used secret tried and tested tactics to attract landlords to sign up with management services and list properties to sell and let.
Sales & Lettings Campaign Results:
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Implemented a 4:1 strategy – 4 posts with relevant, engaging, and shareable content and 1 focused on sales.
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Attracted landlords through organic reach techniques.
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Successfully reached the target market and built a personal LinkedIn reputation.
Ready to transform your digital presence and elevate your brand like Roberts Lettings did? If you have a project in mind or simply want to explore the possibilities, contact Big Influence Media, the leading digital marketing agency in Bournemouth, for a free consultation. Let's create a tailored strategy to take your business to new heights. Your success begins with a click – reach out today!
"Thanks for this. Makes for interesting reading - and coincides with a really good month for our lettings team. Maybe that’s not a coincidence, eh?
I think in the new year it would be helpful if you, me, Nigel and Paul sat down together so that you can explain the reach and how that’s grown in recent months and how we will take it forward.
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Andrew Dawson | Roberts Property | Director & Founder
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