Introduction
In the South East of Kent, KP Plumbing emerged as a new player in the industry. With years of self-employment under their belt, they embarked on a journey to establish a full-fledged plumbing firm. Their aspiration? To establish a strong brand, showcase their expertise, and find fresh business opportunities with ease.
Client's Highlighted Goals
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Establish a strong brand identity
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Showcase their capabilities through an engaging digital platform
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Attract a steady stream of new clientele
Client Background:
KP Plumbing, a new plumbing venture, sought to carve its niche in the competitive landscape of Kent. With a history of self-employment, they brought a wealth of hands-on experience to the table, ready to make their mark in the industry.
They had no previous business experience, no logo, no website, no strategy to find new clients and they didn't know where to start, they was looking for a company that they could trust to get them in the right direction
Challenges Faced:
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Establishing a distinctive brand identity amidst established competitors
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Limited understanding of digital marketing and visibility in the digital realm
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Need to attract new clients to fuel business growth
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No strong writing skills
Solution Provided:
In collaboration with KP Plumbing, we crafted a comprehensive brand strategy tailored to their vision. This encompassed a complete brand, including logo design, imagery selection, and defining their unique personality. Additionally, we developed all the written content for their website and established a social media presence to enhance their online visibility.
Key Features:
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Custom-designed logo reflecting KP Plumbing's identity
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Engaging website showcasing their services and projects
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A lead generation website with SEO built into it
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Seamless integration with social media platforms for broader outreach
Technologies Used:
Utilising the versatile capabilities of Wix, we built a user-friendly website that empowered KP Plumbing to manage their online presence effortlessly.
Implementation:
Timeline:
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Initial Consultation: 1 hour
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Design, Brand Strategy and Development Phase: 2-3 weeks
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Launch of Website and Social Media Channels: 5-6 weeks
Analysis of First Website:
Our collaborative back-and-forths ensured the website was just how they imagined it
Collaboration:
Throughout the project, we maintained open communication channels with KP Plumbing, ensuring their vision was accurately translated into the final product. Regular feedback sessions and iterative design processes ensured alignment with their goals.
Challenges Overcome:
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Navigating the fine balance between simplicity and sophistication in design
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Streamlining content creation to resonate with KP Plumbing's target audience
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Addressing technical constraints while optimising website performance
Results:
Quantitative Data:
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Enhanced brand recognition within the industry
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Acquisition of 4 new clients within the first month post-launch
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Continuous influx of business inquiries through the website
Qualitative Feedback:
"Starting a new business, we were excited but unsure where to begin. Big Influence Media guided us through the entire process and helped us get started. Our new brand identity and online presence have truly distinguished us in the market. The website has become a valuable asset, attracting new clients and showcasing our expertise." - KP Plumbing
Starting a new business, we were excited but unsure where to begin. Big Influence Media guided us through the entire process and helped us get started. Our new brand identity and online presence have truly distinguished us in the market. The website has become a valuable asset, attracting new clients and showcasing our expertise."
L Campbell | KP Plumbing | Director & Founder
Conclusion:
Through strategic collaboration and execution, we successfully created KP Plumbing's digital presence, paving the way for tangible business growth. By addressing their initial challenges head-on, we've positioned them for sustained success in their industry.
Lessons Learned:
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The importance of aligning brand identity with target audience expectations
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The power of a well-crafted online presence in driving business growth
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The value of ongoing collaboration and adaptation in a dynamic digital landscape
Call to Action:
Are you just starting out and looking to begin your own business, but don't know where to start? Big Influence Media can assist you in getting started. We have loads of experience working with startups just like yours and can guide you every step of the way. Our goal is to ensure that you not only have a great-looking brand and logo but also a strong digital presence, enabling you to start finding clients straight away.
Ready to elevate your brand and expand your online reach? Contact us today for professional plumbing website design, branding services, and SEO optimization tailored to your business needs. Let's turn your vision into reality!
