Social media has taken the world by storm and with it viral campaigns. But what make's us share? Social media has not only connected the world, it has also organised the internet far more than Google did; now it has been organised and these platforms exist, what keeps us connected and most importantly what makes us share? For context, as of October 2017, total worldwide population is 7.6 billion, the internet has 3.5 billion users, there are 3.03 billion active social media u

Snapchat has just recently (yesterday) announced that it will be doing a complete redesign of its application, as Instagram continues to leave it behind. The redesign, shown below, is simple enough but is this proof that competition from Instagram has become to much for them. Snapchat has a problem: It's too confusing for many people to use. Ever since Instagram launched its stories feature last August 2016, a blatant copy of Snapchat’s most popular feature, it has only grown